There has been an ongoing 3 year battle between a British couple and Google in an attempt to get there price comparison website recognised. The website directs shoppers to online deals for goods such as TVs or flights but has struggled once it disappeared from Google search results under these categories. Many consumers believe that Google works on a formula which may have caused the site to disappear. For sites like these they rely on Google to forward traffic on – sometimes as much as 60% and if you get missed of then it has a massive impact on your business.